Developing a Customer Business Analytics App for Your Organization

Your analytics keyword data will help you ascertain the keywords you are ranking for and where you are ranking in the search engine results pages (SERPs) as more people visit your website

An all-encompassing picture of your website's performance is provided by web analytics, which monitors a variety of metrics and data points. Typical metrics include the following: Visitor Metrics: Amount of visits, distinct visits, percentage of new versus returning visitors, demographic data, and location details. Traffic sources are the channels—such as search engines, social media, direct traffic, or referrals—that drive people to your website. Visited pages, time on each page, bounce rate (% of visits consisting of only one page), exit pages, and conversion rates are examples of behavior metrics. Conversion metrics: Objectives and results, like purchases, newsletter sign-ups, and form submissions. involvement metrics include heatmaps, scroll depth, average session length, and click-through rates (CTRs) to gauge user involvement.